Sneaker Essentials

Sneaker Essentials

Explore all angles of the sneaker business – from design through sale – with this new online program from FIT, featuring Complex and leaders from across the sneaker world.

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FEATURING CONTRIBUTORS FROM:

PROGRAM OVERVIEW

Learn the Business

Learn the Business

Get insider access to key areas of the industry with 45+ on-demand video lessons, and build real-world skills through self-paced projects and simulations.

Map Your Career

Map Your Career

Learn about all the various career paths in the sneaker world, and get first-hand tips and advice on how to achieve your goals from the biggest names in the business.

Boost Your Cred

Boost Your Cred

Earn a Certificate of Achievement in Sneaker Essentials from the world-renowned FIT to add to your profile.

Instructors and Industry Experts

CURRICULUM

The program includes 6 courses. Each course is 4-5 hours, and is broken into several shorter modules that you complete at your own pace. Graduates of the program earn a non-credit Certificate of Achievement from FIT.

Course 1. Introduction to History and Culture

Course 1. Introduction to History and Culture

Explore the history of sneakers – from performance, to fashion, to self-expression – and the evolution of sneaker culture.

Course 2. Design

Course 2. Design

Gain an understanding of design considerations including the design brief, color, materials, parts and lasts, sketching and drafting, tech packs, and prototyping.

Course 3. Manufacturing and Production

Course 3. Manufacturing and Production

Go inside the factory to see how sneakers are made and learn about key steps like pattern making, upper assembly, outsole application, and production.

Course 4. Distribution and Retail

Course 4. Distribution and Retail

Learn about the ways a sneaker gets to market through exploration of trade shows, traditional and non-traditional retail, boutiques, select release dates and drop strategy, and conventions.

Course 5. Brand Strategy & Marketing

Course 5. Brand Strategy & Marketing

Delve into marketing strategy with modules on brand strategy, creating a brand story, marketing tactics, digital apps and web marketing, endorsements, collaborations, and more.

Course 6. Media

Course 6. Media

The experts from Complex lead instruction on sneaker media, social and video strategy, game changers in sneaker media history, and teach you how to create your own media.

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